• CuES
    (Customers, Employees and Shareholders)
  • VALUES. EFFORT. SUCCESS. CuES Model is a framework mimicking the building blocks of nature using pyramid-shaped tetrahedron, the strongest structure known.
    When value system for all the 3 stakeholders - Customers, Employees and Shareholders are in alignment and connected, the base for growth is set. The company is then primed to achieve the pinnacle of success.
    Each vertex at the base (Customers, Employees and Shareholders) is joined by the vertex at the top (Success) using the Carbon symbolized as the Effort (using the model of carbon tetrahedron).
  • AoR
    (Art of Reduction)
  • COMPLEXITY. UNPLUGGED. Art of Reduction expresses the idea of minimizing the complexity of things by reducing them to the simpler fundamental parts. The aim is to yield results that are as clear and meaningful as possible. What is not said or shown has equal value to what is said and shown.
  • TSC
    (Timing, Sequence and Combination)
  • RIGHT TIME. RIGHT PATH. Timing refers to the temporal space between events. Events that are important for creating a path must occur at propitious moments, and if they miss their moment, they might not have the same effect. Timing provides a way to evaluate the success of a event to establish (or disrupt) a path dependant process. ORDER. ESSENCE. Mathematically, sequence is an ordered list of objects (or events). Sequencing is an important step in understanding and making sense of things. If sequence is not followed or broken, the essence is lost and the efforts shall go waste.
  • 3P
    (Practice, Patience, Perseverance)
  • Human Capital is the defining and differentiating asset in today's knowledge economies moving at internet speed. Practice, Patience and Perseverance can enhance performance, retain employees and unlock the value of Human Capital both for the organization in specific and the society on the whole.
  • 3B
    (Business Building Blocks)
  • To understand a system fully, it is necessary to have a comprehensive view of all the essential building blocks from which the system is made of. This will assist in realizing the goal of "Sum of parts is valuable than the whole!"
  • 3R
    (Reach, Revenue, Return on Investment)
  • The most important 'R' of an organization which decides whether it shall live and breathe or collapse and disappear is "Return on Investment". Our 3R framework helps companies reach the right markets, create the brand awareness and enhance revenue generation and help achieve the returns needed for sustainable development.
  • PMP
    (Products, Markets, Platforms)
  • Effective planning can help a company identify and focus on the intersection of Products, Markets and Platforms and build a sustainable competitive advantage. The availability of critical resources of Human Capital and Financial Capital coupled with a focused execution will set the company on the road to success
  • CSA
    (Core Strength Analysis)
    Strength is an area in which one excels. In an efficient state, the Core Strength enables each of the structural components to operate optimally. Core Competency is a distinctive area of expertise of an organization built over time critical for long term success and is also called as Core Capability.
  • Customerse
  • customerse-img
    • Electromagnetism = Price
      Price magnet
    • Price of a product is whatever the customer is willing to pay. Hence, it must be charged in a manner that it should attract the customers.
    • Gravity = Brand
      Down to earth
    • Customers can almost instantly recall a brand that is close to their heart. These brands relate to them and have more appeal than the ones which do not.
    • Strong Force = Experience
      The more the merrier
    • Customers are part of the brand family. A delightful experience leaves a great lasting impression on a customer's mind.
    • Weak Force = Value
      Not so weak after all
    • Weak forces cause decaying of brand value. The lesser it is, the better it is for the brand.
  • Customer Experience
    • Initial Brand
    • Customer
    • Continuous Brand
    • Customer